I’ve been thinking about this for a while and I think it falls right into the TBoB principle.
Crap !: I sent a copy of the book of to a small company who market baking equipment to (mainly) home bakers – I’m not naming names but there aren’t that many about – to ask if they would stock it and what their terms would be. Couple of weeks later, having heard nothing, phoned them up for a response. Was met with what seemed to be great embarrassment. Probed around for a while and eventually the proprietor said “The book says, ‘You don’t need any special equipment to start making bread.’ and our business is selling baking equipment.”
Sorry, guys, I lied to you. You really need lots of specialist equipment to start making bread and it is only available from XXXXX.
Crap 2: This is what you have to expect from suppliers. Ordered up 3 x 25k of Dove’s Strong White Biobake + one 5lt tin Olive Oil from my regular wholesaler. Wagon turns up on Thursday with the olive oil but 3 sacks wholemeal. Refuse the flour, phone the wholesaler who promises to send the correct flour by courier by Monday and I really need it for a mix on Tuesday. Courier arrives Monday – 2 out of the 3 sacks are split.
This is the company that just sent me a customer survey which starts out like this:
Q1: XXXX is a name you can trust
Q2: We Value our customers
Q3: We are passionate about what we do and how we service our customers
Q4: We are an innovative company
Q5: We are a helpful company
Q5: XXXX is a respected brand in the marketplace
Blah, blah blah. Haven’t found the split sack question yet.
The previous company was worse. When I commented on the number of damaged flour sacks the driver said, “The problem is this bit that sticks out on my sack truck …….”